Next Up: Project 100

THiNK! helped you test your idea. Project 100 helps you build it.

Project 100 is the second phase of the Misfit Engine. It's not a course or a plan. It's a guided build designed to help you reach a practical goal - 100 customers, 100 subscribers, 100 sales, or whatever '100' means for your business.

The aim is simple: get traction. But do it in a way that suits how you work.

What Transfers From THiNK!

You're not starting from zero. Here's what you bring with you:

  • Your idea becomes the concept you start building out
  • Your reasons shape your message and your motivation
  • Your boundaries guide how you build and what you say no to
  • Your personal fit test keeps you from falling into strategies that don't work for you
  • Your Misfit Journal becomes your strategy notes and decision archive

You've already done the groundwork. Project 100 builds on what you've already chosen and written.

What Project 100 Is - And Isn't

It isn't...

  • A document you forget about
  • A list of steps that burn you out
  • Another growth system pretending to be flexible

It is...

Project 100 gives you one goal - reach your first 100. It gives you everything you need to do that in a way that suits your working style and actual life.

  • You define your offer
  • You shape your message
  • You work out who it's for and where to find them
  • You take action in manageable steps - without pretending to be someone else

You don't need to work at someone else's pace. You don't need to follow tactics that don't fit. You just need a plan that builds on what you already know about yourself.

If You're Ready to Build

THiNK! was about making a decision - Project 100 is about following it through.

If you're clear on what you want, and it's something you still care about - then now's the time to build it properly.

Project 100 is ready when you are... and if the idea is still right, this is the best place to begin.