How THiNK! works

Most businesses don’t fail because the idea’s wrong – they fail because life gets in the way. THiNK! is designed to help you find out if your idea really fits the life you have – and the life you want.

  • You’re here because there’s an idea you can’t stop thinking about – maybe it’s new, maybe it’s years old.
  • THiNK! isn’t a course. It’s a decision tool to help you work out if your idea has legs, and if it genuinely fits your real life.

On average, people complete THiNK! in about 90 minutes. Some take less, some take more – it’s completely individual. You can take as many breaks as you want. If it takes longer than you expect, that’s normal – you’re not racing anyone, and there are no awards for finishing quickly.

  • At the end, you’ll know whether to pursue, pivot, or pause your idea – all with no guilt or second-guessing.
  • If you decide to move forward, THiNK! hands you straight into Project 100, where you’ll start getting customers.

How to use THiNK!

Just follow each step in order, answering the questions honestly as you go. Everything you write is saved automatically, and you’ll get a downloadable document at the end.

  • If you ever want more detail, examples, or stories, open Explore More for extra help.
  • Whenever you want a thinking partner, click the yellow AI Buddy icon – it’s there to challenge and support you along the way.
+ Jamie’s story: making THiNK! work around real life

Jamie’s life isn’t simple — they’re a single parent with two jobs, endless family admin, and barely a spare moment to think. They’d seen business tools before and always felt, “That’s for people with time I don’t have.”

What actually worked?
  • Jamie scribbled a few answers during a coffee break at work.
  • Used voice notes on the school run, just talking out loud (not worrying about perfect words).
  • Tapped in ideas on the train — sometimes just a single line, sometimes a whole answer.

Some days, Jamie was too tired to do anything. Other days, life just got in the way. But bit by bit, their answers started to build up.

The breakthrough: Jamie realised they didn’t have to “crush it” in one big session. They could fit THiNK! into their messy, unpredictable routine — and it actually worked.

Two weeks later, Jamie had finished — not by “smashing it” or doing everything perfectly, but by making THiNK! fit their real life. For the first time, they saw their idea as something that could work for them, not just for “other people.”

+ Using THiNK!: step-by-step guide
  1. Follow the journey step by step. Each part is designed to build on what came before — skipping ahead means you might miss something important.
  2. Answer the questions in your Misfit Journal. These help you clarify your thinking, capture doubts and breakthroughs, and build a complete record as you go.
  3. Use the AI Buddy as much as you like. Whenever you get stuck, want a second opinion, or just need to untangle your thoughts, click the yellow icon and treat it as a real collaborator.
  4. Explore more is your deep-dive space. You’ll find case studies, real-world stories, example answers, video guides, and extra prompts to push your thinking further. It’s there when you need it, but you never have to open it to finish THiNK!.
  5. Best-use principles for every step:
    • Use plain English – no jargon, no business-speak.
    • Be honest over polished – this is for you, not an audience.
    • Don’t chase perfect wording – just get it down.
    • Keep moving – momentum matters more than detail.
  6. Take your time — or chip away at it in bursts. There’s no pressure to finish in one go. You can pause, close the page, and come back whenever you like. Everything is saved for you.
  7. Download your journey at the end. When you finish, you’ll have a full record of your thinking, decisions, and insights, ready to keep or share.
+ AI Buddy: getting the most out of your thinking partner

The yellow AI Buddy icon is always there, ready whenever you want a second brain. This isn’t just about fixing typos or checking spelling — it’s about having a sparring partner who can challenge your thinking, spot gaps, and help you see your idea from a different angle.

Conversational is key. You’ll get the most out of THiNK! by talking, not just typing. Dictate your thoughts, speak honestly, and treat the AI Buddy like a real collaborator — the more you interact like it’s a conversation, the more powerful (and enjoyable) this process becomes.

What’s possible? You can:

  • Test your reasoning, challenge your logic, and spot the blind spots that most people miss on their own.
  • Get prompts, pushback, and new angles when you’re stuck or doubting yourself.
  • Sharpen your words so what you write is what you actually mean — not what you think you “should” say.
  • Go back and forth in real time, as if you’re thinking out loud with a friend.
  • Even use voice-to-text or dictation features to make it all feel like a real conversation (which is nearly always faster and more honest than typing).

Example prompts:

  • “Here’s what I’m trying to say – can you help me make it clearer?”
  • “I’m second-guessing myself – what am I missing?”
  • “Push back on this – where are the holes in my logic?”
For a full set of tips and deeper examples, check the dedicated guide in this section whenever you want extra help.
+ What if I get stuck or need to pause?

Getting stuck is normal. If you hit a block, you can pause and return later, ask your AI Buddy to help you unpick the knot, or keep moving and fix things later. There’s no penalty for taking your time or backtracking. Progress over perfection.