How THiNK! Works

You are here because there is an idea you cannot quite shake. You want to know two things: does it have legs, and does it fit the life you have now - and the life you want next.

THiNK! is a decision tool. By the end, you will decide whether to:

  • Pursue - start building the idea now
  • Pivot - reshape it so it actually fits your life and ambition
  • Pause - leave it behind without guilt or second-guessing

If you choose to build, THiNK! hands you into Project 100 - the practical next phase where you start getting customers.

Two ways to use THiNK!

Quick Start

Work the main section on each page. That alone is enough to complete THiNK! and make your decision.

Deep Dive

Open Explore More for examples, short walkthroughs, extra prompts, videos, and tools when you want more detail. It is optional - you can progress without it any time.

How to move through a step

  • Read the page and do the exercise.
  • Capture your answers in the Misfit Journal.
  • Use your AI Buddy when you want help clarifying wording or testing your thinking.
  • Press Next. You can open Explore More whenever you want examples, tools, or a brief walkthrough.

What is the AI Buddy?

It is a built-in thinking partner you open from the black chat icon. It mirrors your reasoning, helps you find clearer words, and highlights blind spots.

Try prompts like:

  • “Here is what I am trying to say - help me make it clearer.”
  • “I am second-guessing myself - what am I missing.”
  • “Push back on this - where are the holes in my logic.”

You own the decision. AI can sharpen language and reflect your thinking, but it cannot carry consequences for you.

When to open Explore More

Open it when your first answer feels thin, when you are stuck between two interpretations, or when you know a blind spot is in play. Otherwise, ship your first pass and keep moving.

Time and pacing

Most people complete THiNK! end to end in 90-120 minutes if they read, think, and write in one go. A quick pass can take 15-30 minutes. If you feel momentum, keep going; if you feel fog, pause and return - the point is honest clarity you can use.

+ Quick hits - best use principles

Why it matters: predictable rules reduce friction and help you finish in one sitting.

  • Use plain English - no jargon or “business speak”.
  • Be honest over polished - write for yourself, not a pitch deck.
  • Aim for one idea per paragraph and one action per bullet.
  • Keep moving - momentum matters more than perfect wording at this stage.

Do this now: skim your last paragraph and replace any abstract word with something concrete.

If stuck: ask your AI Buddy, “Show me where I sound vague and suggest clearer words.”

+ Get more from the AI Buddy

Why it matters: reflection beats advice at this stage. Good prompts help you hear your own thinking more clearly.

  • Use mirror prompts: “Repeat this back in simpler words - what do you hear me saying.”
  • Use contrast prompts: “Give me two clearer versions that mean the same thing.”
  • Use pressure prompts: “Point out the biggest hole or assumption in this.”

Do this now: paste one paragraph you just wrote and ask for a clearer version you could actually say out loud.

If stuck: ask, “What would a first-time reader misunderstand here.”

+ How to move through a step - quick walkthrough

Why it matters: simple steps keep you from stalling.

  1. Read this page and do the exercise.
  2. Capture your answers in the Misfit Journal.
  3. Open Explore More only if you need an example, tool, or brief walkthrough.
  4. Press Next.

Do this now: decide if you will open Explore More on this step. If yes, choose one panel only.

If stuck: ask, “What is the smallest next action that moves me forward here.”