Testing Lesson Reveal

NEED TO KNOW

Welcome to THiNK!

How to use THiNK!

This first step is simply about starting with honesty. No polish, no pretending. Just your real words about what matters to you and how this idea sits in your life.

How to navigate THiNK!

Core Content - the quick path. Read it, do the exercise, write in your Misfit Journal.
Explore More - optional. Open it if you want examples, cultural hooks, or prompts to go deeper.
AI Buddy - your thinking partner. Use the prompts any time you feel stuck.
Your aim - reach a clear decision: Pursue, Pivot, or Pause. Then carry that clarity into Project 100.
Rule - good enough to work beats perfect and unshipped.

You’re here because there’s an idea you can’t quite shake - but you’re not sure if it’s worth building, or how to fit it into the life you actually have.

THiNK! isn’t a course. There are no modules, no corporate jargon, no “hustle harder” mantras. It’s a decision tool designed to help you move from uncertainty to clarity. By the end, you’ll know whether to:

pursue the idea
reshape it so it fits your life and ambition
or leave it behind without guilt or second-guessing.

I created The Misfit Engine after nearly 40 years of building brands, launching startups, and coaching founders who didn’t fit the “standard entrepreneur” template. People like me - and maybe like you - who juggle family, fluctuating energy, neurodivergence, care responsibilities, or just a low tolerance for systems that demand 5am alarms and ice baths.

In the Core Content here, I’ll guide you through exactly what to do. In Explore More below, you’ll find my own story, how The Misfit Engine came about, and why I’m so committed to building businesses that work for the person running them.

Along the way, you’ll be using your Misfit Journal - your private workspace where every answer you type is auto-saved, so by the end you’ll have a complete record you can download and keep. You’ll also have the AI Buddy on hand - not a chatbot spitting advice, but a thinking partner you can use to reality-check your reasoning, challenge your assumptions, and clear mental fog whenever you hit it.

This first step is simply about starting with honesty. No polish, no pretending. Just your real words about what matters to you and how this idea sits in your life.

Misfit Journal Prompts

Prompt 1: What do you want from THiNK!? Write in your own words what you hope to get out of this process. Be honest - there’s no “right” answer. [Write your answer here]
Prompt 2: What would make this time well-spent? Think about the kind of clarity, confidence, or decision you’d like to walk away with. [Write your answer here]

Explore More - Teaser

In Explore More you’ll find:

how a teenage candle-holder maker became the creator of The Misfit Engine
the infant reflux crisis that turned into a global brand
the reality of running businesses with six kids and a neurodivergent brain
why all of it led to building a system for founders who don’t fit the template

Explore More

My Story - and Why This Matters to You

I’ve been building things since I was thirteen - starting with candle-holders I made and sold at school. By the end of my teens, I’d run ventures in perfume and watches to pay my way through university.

I’ve been a strategist for IBM and the BBC, launched startups, run my own agency, and worked on an AI platform designed to capture how people think. But the work that’s mattered most has been helping founders with great ideas - and lives that don’t fit the “startup hustle” script.

Over the decades, I’ve seen brilliant, capable people quietly abandon their ideas when traditional advice clashed with their brain, family setup, or energy. I know the feeling: I’m neurodivergent, wrestle with perfectionism, and juggle a blended family of six kids.

One of my most successful ventures started as a desperate solution to my youngest son’s reflux - we ended up building the world’s biggest infant reflux product brand. That business didn’t come from a business plan. It came from solving a real problem I cared about deeply.

That’s the DNA of The Misfit Engine: building something that fits you, rather than forcing yourself to fit the business.

AI Buddy - How to Use It

This little black chat icon isn’t tech support. It’s your thinking partner. Use it to:

untangle your thoughts when you’re stuck
challenge you when you might be using borrowed business-speak instead of your own voice
hold up a mirror so you can hear how your reasoning really sounds

Example prompts:

“Here’s what I’m trying to say - can you help me make it clearer?”
“I’m second-guessing myself here - what am I missing?”
“Push back on this - where are the holes in my logic?”

It’s not here to tell you what to build. It’s here to make sure you hear yourself clearly enough to decide.

Misfit Insight

The right decision for your life is rarely the one that looks best on paper.

Reflection Cue

What would a “win” from THiNK! look like for you - even if it meant not building the idea?