You've heard all the business advice, but none of it was written for people like you.

A business building system for misfit founders with messy, complicated, beautifully human lives

Because everything you've been told about starting a business assumes unlimited time, perfect focus, and zero real-world responsibilities.

Misfit Engine Visual

What is The Misfit Engine™?

It’s a complete business-building system designed for people who live in the real world — not the idealised one most business advice is based on.

If you’ve got a business idea (or five), but life keeps getting in the way — this gives you the tools, structure, and support to move forward in a way that actually works for you.

  • THiNK! – helps you figure out if your idea is worth building, and whether it fits your energy, lifestyle, and priorities
  • Project 100 – takes you from idea to your first 100 customers, sales, or subscribers
  • The Playground – helps you keep going post-launch when life, energy dips, or daily responsibilities start to take over

It’s practical, flexible, and designed to help you build a business that fits your life — not the other way around.

Try THiNK — it’s free

This is for you if:

  • Your mind runs on 37 open tabs and a side of chaos
  • You’re a single parent, disabled, neurodivergent, or just done with hustle culture
  • You’ve tried the ‘expert’ advice but it never fits your life

What you get:

  • A free tool to test your idea before wasting time
  • A system to get to your first 100 customers
  • Ongoing support when your life (inevitably) gets messy again
Built by a neurodivergent misfit strategist with 35+ years of experience and a burning hatred for business plans.

Why we built it

Most business advice was built by people with time, money, and support – and assumes you do too.

If you’ve ever tried to follow a business plan or course and found yourself falling behind – it’s not because you’re doing it wrong. It’s because they were built for people with stable routines and no interruptions.

The Misfit Engine was built for real life.

For school runs, brain fog, chronic illness, caring duties, and the constant juggle between life and work.

It’s also built for the internal stuff – the perfectionism that stops you launching, and the procrastination that keeps you stuck.

This isn’t about fixing your mindset. It’s about giving you a system that works even when motivation is low, time is tight, and energy is unpredictable.

If business advice has never felt like it was written for you – that’s because it wasn’t.

You're not broken. The system is. You don’t need fixing. The system does.