Work with me

Most people don’t need more options. They need one honest decision that makes their week easier instead of harder. In the first session we take the fantasy numbers off the table and replace them with targets that fit your life and your capacity. Once you stop trying to force a £1m story onto a £40k reality, you can actually build.

Most people I work with are not short of ideas - they’re drowning in them. They’re doing random acts of marketing with no sequence, no sense of what will actually work for their audience, and a constant feeling that they’re behind because someone online is always pushing a new system. Add in the endless acronyms and renamed frameworks and it becomes noise, not help. My job is to cut through that, strip it back to what matters, and give you a simple order of decisions you can actually follow, within the time and energy you really have. It’s the same thinking I’m building into The Misfit Engine™ , just applied to you, now.

Working with me is for one thing: applying the method to your reality without turning your life into a business experiment that eats everything. That usually means pulling you out of the content treadmill. You spend most of your time making posts because it feels like what you’re supposed to do, but you never properly talk to customers, so you don’t really understand what they’re struggling with or what they’re trying to fix. Then the results don’t come, guilt kicks in, and you start spraying the same offer into more places, hoping something sticks.

I don’t do done for you, and I don’t do fantasy timelines. I also don’t do vague encouragement. I do clear thinking, honest judgement, and practical design. I’ve been doing this for nearly forty years, across corporate, agency, start-up and consultancy, and I’ve been the person brought in to fix things, and the person on the hook when the fixing didn’t work. The break point I see most is people doing lots of tactics with no real strategy - different channels, different content, different messages - and then wondering why nothing adds up. Under pressure, that kind of effort collapses because there’s nothing holding it together.

There are two ways to work with me.

If you want a path, choose do-it-with-you.

If you want a verdict, choose advisory.

If you want a cheerleader, you will be happier elsewhere!