I built this because I needed it.
I didn’t build The Misfit Engine in a vacuum.
I built it while raising six kids in a blended family — juggling energy crashes, neurodivergence, and the kind of perfectionism that makes you rewrite a headline fifteen times.
Some days I could hyper-focus for hours. Other days, my brain just shut down.
And this isn’t coming from someone who’s new to business. I’ve spent over 35 years working in brand strategy, business growth, and founder support — and still found myself paralysed by the same blocks:
- Planning instead of launching
- Starting new things instead of finishing
- Believing it wasn’t ready because I didn’t feel ready
It wasn’t a motivation problem. It was a misfit problem.
So I built The Misfit Engine — not just to get things done, but to get them done my way. In the margins. Around real life. With a brain that doesn’t always cooperate.
Indie product makers, artists, jewelers, YouTubers
Musicians, game designers, experimental digital artists
Consultants, therapists, solo professionals
DEI specialists, facilitators, non-academic educators
Gardeners, dog walkers, van converters
Cleaners, hairdressers, mobile service pros
SaaS builders, course creators, Notion sellers
AI tool creators, newsletter curators, indie devs
Support groups, local activism, social projects
Neurodivergent-led orgs, community cafés
The Misfit Engine™ has three phases.
You move at your pace — and your pace only.
You build and execute as you go — not after your strategy is “done.”
You get support from day one — not when it’s already gone off track.
Phase 1 — THiNK!
Free self-audit to be sure your idea, lifestyle goals, and misfit nature actually line up.
Phase 2 — Project 100
£270 one-time sprint that turns a validated idea into your first 100 customers.
Phase 3 — The Playground
£45/month ongoing community & support (first month free) to keep momentum and balance.
PHASE 1: THiNK!
What it is:
A free tool to help you figure out if your business idea fits your energy, lifestyle, and goals — or if it’s going to break you.
What it solves:
- Second-guessing whether to commit to the idea
- Trying to build something misaligned with your energy
- Wasting time launching the wrong thing for the wrong reasons
What you get:
- A 30–45 minute guided self-check
- A clear outcome: Pursue, Pivot, or Pause
- Access to your 24/7 AI Sparring Partner to talk things through
What it asks of you:
One quiet session. That’s it.
Cost:
Free. Always. No card. No catch.
Try THiNK! — No pressure, just progressPHASE 2: PROJECT 100
What it is:
A complete, step-by-step system to take you from idea → brand → first 100 customers — without a marketing plan, a pitch deck, or a social media meltdown.
What it solves:
- Inability to launch
- Shiny object syndrome
- Strategy paralysis disguised as “preparation”
- Lack of step-by-step guidance that fits your life
What you get:
- Weekly execution tasks (short, focused, flexible)
- Story-based brand-building tools
- A clear customer-acquisition path
- Full access to your AI Sparring Partner AI
- First month in The Playground included
What it asks of you:
1–2 hours per week. Or a deep half-day. Or 10 minutes a day.
You choose the pace. The system flexes with you.
Cost:
£270 (one-time only)
Get Project 100 — £270 one-timePHASE 3: THE PLAYGROUND
What it is:
Ongoing support, accountability, and headspace — all designed to help you keep going when life gets gritty.
What it solves:
- Isolation, overwhelm, inconsistency
- No one to check in with or bounce ideas off
- No energy to figure it all out alone
What you get:
- Daily async check-ins (zero pressure, use when needed)
- 24/7 AI Sparring Partner
- Full access to the Misfit Community
- Feedback, connection, and mutual support
- Personal prompts that adjust with your energy
What it asks of you:
Use it when it helps. No guilt if you miss a day.
Cost:
£45/month after your first free month
Auto-enrols when you buy Project 100 — cancel any time.
How payment works (in plain English)
- FREE THiNK! is completely free. No obligation. No upsell.
- £270 Project 100 costs £270 once. That unlocks the full system.
-
1st MONTH FREE
You immediately get access to The Playground — your first month is free,
then it’s £45/month. Cancel any time. - YOURS You keep everything you’ve built, even if you cancel later.
No faff. No filters. Just a system that fits.
Start with THiNK. It’s free.
You don’t need to be ready. You don’t need a plan.
You just need to know if this idea fits your life — or not.
That’s what THiNK! gives you.
No pressure. No perfect version of you required.
Just a tool that helps you figure out what comes next.
Yes – it filters out bad fits and saves you months.
You don’t have to. You pick the pace. You won’t fall behind.
No. Everything in Project 100 is yours forever.
You don’t sit through content. You build your business while using it.
Ask the AI. Ask the community. You’re not doing this alone.