You’re here because you’re thinking seriously about building something — so this page lays out what that looks like, what it costs, and what happens next.
If you’re circling an idea but haven’t landed yet…
People don’t usually end up here by accident. You’ve probably got an idea — or the beginnings of one — and you’ve been circling it for a while. Maybe you’ve started and stopped a few times. Maybe you’ve doubted whether you’ve got the time, energy, or focus to make it work. And you’re probably tired of advice that assumes you’ve got none of those challenges.
Why this system exists (and who it’s really for)
That’s why this system exists. It’s not a motivational programme or a funnel — it’s a set of tools built around how real life actually works. If you’re trying to build a business while juggling work, health, kids, caring responsibilities, or a brain that doesn’t always behave, you’re not the exception here — you’re the reason this was built.
How it works, step by step
The Misfit Engine runs in three stages. You start with THiNK!, which is completely free. It helps you test whether your idea fits the shape of your life — not just in theory, but in the way you’ll need it to work day to day. If it holds up, you move into Project 100, where you build something real — with structure, paying customers, and a brand that reflects who you actually are. And when you’ve got something working and want to keep it going without losing momentum, The Playground gives you the support to do that without burnout or overwhelm.
You don’t need to decide everything today
You don’t have to make every decision today. But this page will help you see how it all fits together — so you can move forward with confidence, instead of circling the idea for another six months.
| THiNK! | PROJECT 100 | THE PLAYGROUND |
|---|---|---|
| Free forever. THiNK! helps you check whether your idea fits your life. One outcome: pursue, pivot, or pause. | £270 one-off. Start building for real — with customers, brand identity, and a structure that works for how you think and live. | £45/month. Stay supported as you grow — with tools, prompts, community, and nudges that help you stay consistent. |
| Price Free forever | Price £270 one-off | Price £45/month (first month free) |
| Where it fits Always the starting point | Where it fits Once your idea fits your life | Where it fits After Project 100 — stay supported |
| What it does Helps you decide: pursue, pivot, or pause | What it does Gets your first 100 customers and builds your brand | What it does Keeps your business moving without burning you out |
| Do you keep access? Yes | Do you keep access? Yes — you own it for life | Do you keep access? No — access ends if you cancel |
| Real-world action 30-minute guided clarity tool | Real-world action Weekly build tasks, fully guided | Real-world action Daily check-ins, new prompts, consistent nudges |
| Community Not included | Community Yes — full access to private rooms | Community Yes — full access, with ongoing support threads |
| AI support No | AI support Yes — 24/7 inside the build phase | AI support Yes — continues while subscribed |
| Style and pace Quiet, reflective, honest | Style and pace Structured but flexible | Style and pace Gentle pressure, real momentum |
You’ve probably tried other advice. This isn’t that.
Most business advice was written for people with money, time, teams, and a very particular kind of brain. You won’t find much of it written for single parents, people with ADHD, creative thinkers who hate spreadsheets, or anyone trying to build something around illness, fatigue, school runs, or self-doubt. But that’s the reality for most people — and pretending otherwise doesn’t help anyone.
The Misfit Engine was built for people who’ve been told they need to work harder, be more consistent, or want it more. It doesn’t ask you to change your personality or fit into someone else’s system. It helps you build a business around the one thing you can’t change — the way your life actually works.
There are no scripts to memorise. No social media strategies to follow blindly. No funnel to optimise. You’re not being pushed into performance. You’re being offered a structure that adapts to your constraints — and helps you create something that lasts.
Built for real life — including when it doesn’t go to plan
Project 100 comes with a full 30-day refund. If you start and realise it’s not the right fit — for any reason — you can cancel with two clicks and get your money back. No forms. No questions. No guilt trip.
The Playground runs on a monthly basis, and you can leave anytime. You won’t lose your work. You won’t be locked out of what you’ve built. You just won’t get the ongoing check-ins, ideas, and community support while you’re not inside.
And THiNK! — as always — is free. No card. No trial. Just an honest diagnostic to help you stop circling the idea and make a call.
Your Questions Answered
Not every question needs a sales pitch. Here are some honest answers to things people often worry about before they start.
You’re not behind. You’re just ready.
Most people don’t struggle because their idea’s bad. They struggle because life gets in the way. They start, stop, restart — and eventually lose confidence, not because they’re not capable, but because they’ve been working inside systems that were never built for them.
That’s why this one exists. It starts where you are. It works with how you think. And it builds in a way that lets you keep going — even when the week doesn’t go to plan. If you're ready to move, the first step is free. Everything else is waiting when you are.