The Misfit Engine™: the wider brand behind the book and the work

The Misfit Engine™ is the brand behind everything I do.

It is built on a simple idea: if your life has real constraints, your business has to be designed around them, not built as if they are a temporary inconvenience.

That means you stop copying advice that only works for people with quiet hours, steady energy, low risk, and plenty of spare capacity. You stop treating every interruption as proof that you are doing it wrong. Your time, your energy, your brain, your family, and your risk are not side notes. They are the brief.

The Constrained Founder is the book where I set that thinking out properly.

The Misfit Engine™ is the wider world around it - the brand, the stance, the services, the future tools, and the practical system I am building to help people apply this in real life.

Right now, that includes the book, my writing, speaking, and direct work with founders.

Very soon after the book is launched, I will also be creating a community for constrained founders - a place to share stories, get advice, learn from other people navigating similar pressures, and feel less alone while building a business inside a life that does not pause just because you have plans.

Over time, The Misfit Engine™ will grow into a broader practical layer designed to help people build businesses they can actually keep running inside the life they already have.

I am not pretending all of that is finished. It is not. But this is the banner it sits under.

Where to go from here:

If you want the full thinking, start with the the book.

If you want help applying it to your own business now, go to Thinking Partner.